Sports & Lifestyle

SPORT, DESIGNED DIFFERENTLY 2

Sport can also become a design language. We draw inspiration from the distinctive forms, equipment, movements and symbols found across different sports, reinterpreting them as food, accessories, stationery and lifestyle products. Rather than simply creating sports merchandise, we start with the sport itself to explore new possibilities for product design.

Every Sport Has Its Own Visual Language.

We identify the elements that best represent each sport, then reinterpret them according to the material, structure and function of each product.

Equipment
Motion
Form
Symbol

FENCING

Building a Distinctive Visual Language from Multiple Elements

Fencing offers a rich range of visual elements to explore. For this collection, we draw from the fencing mask, thrusting motion, foil and épée, translating each into a different product form.

FENCING COLLECTION

3D Fencing Mask Magnet & Bottle Opener

Pendant

necklace

bracelet

3D Fencing Mask Magnet & Bottle Opener

Pendant

necklace

bracelet

TENNIS

One Core Form, Multiple Product Expressions

Unlike fencing, tennis has one particularly recognizable visual symbol: the ball. We built the collection around the form of the tennis ball, retaining its distinctive identity while exploring different materials and product formats.

TENNIS COLLECTION

Plush Pendant

3D Ice Cream

3D Magnet

Plush Pendant

3D Ice Cream

3D Magnet

Customization

Create Your Own Cultural Gift Collection

We provide an integrated customization service covering cultural concept development, creative direction, product development, gift box design and production. Collections can be developed around: Festival Culture · City Culture · Museum IP · Intangible Cultural Heritage · Brand Themes · Corporate Gifting From Cultural Concept to Complete Gift Experience. From a cultural idea to a complete gift experience.

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