University Cultural and Creative Industry

Bringing Campus Culture into Everyday Life

A university’s culture lives far beyond its crest and motto. Its architecture, sculptures, historic landmarks, stone carvings, and even the details students pass every day can all become distinctive cultural symbols of the campus. From campus icons to everyday cultural experiences.

Campus Icons, Reimagined

From Campus Symbols to Creative Expressions

Universities are rich in distinctive cultural assets. Through symbol exploration × creative design × product development × experience design, we bring cultural elements from the campus into everyday life. One campus symbol can inspire many different forms of expression.

Peking University
Beihang University

RENMIN UNIVERSITY OF CHINA

Finding a Distinctive Product Language for Every University

Customization

Create Your Own Cultural Gift Collection

We provide an integrated customization service covering cultural concept development, creative direction, product development, gift box design and production. Collections can be developed around: Festival Culture · City Culture · Museum IP · Intangible Cultural Heritage · Brand Themes · Corporate Gifting From Cultural Concept to Complete Gift Experience. From a cultural idea to a complete gift experience.

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