Corporate Customization

Giving Brands More Ways to Express

We draw inspiration from these distinctive brand elements, reinterpret them through creative design, and extend them into food, fashion, accessories and lifestyle products — transforming brand identity into new expressions for everyday life.

Finding New Possibilities in Familiar Brand Elements

We identify the most distinctive visual characteristics and brand attributes, then reimagine them through different forms, materials and product experiences.

LAMBORGHINI Iconic Design, Reimagined

Lamborghini represents more than automobiles.

It embodies a distinctive spirit of performance, speed and avant-garde design. Inspired by the Lamborghini logo, iconic models and signature design language, we extend the brand’s visual DNA across fashion accessories, apparel and food products. From the car itself to everyday lifestyle, Lamborghini’s distinctive character takes on new forms.

LAMBORGHINI

CHINA ZHESHANG BANK

Connecting Brand with the City

Inspired by CHINA ZHESHANG BANK’s IP character, we incorporated iconic architectural landmarks from Hangzhou into the design. Colorful ice cream and creative chocolate lollipops create a playful connection between the brand, the city and everyday experiences.

Product Extensions

WS MALL

From Landmark to Edible Design

Inspired by the iconic sculpture in front of Wushang Building, we extracted its distinctive forms and transformed the visual memory of the public space into a sculptural chocolate design. Reinterpreted through chocolate, the familiar landmark takes on a new form — moving from a physical space into an everyday experience.

BEIJING YIQING

Making the Brand Icon Shareable

Inspired by the iconic polar bear character of Bei Bing Yang, we transformed the brand’s familiar visual identity into playful and approachable iced sugar cookies. Using food as an engaging and accessible medium, the brand IP becomes more than a visual symbol — it becomes something people can taste, share and enjoy.

BEYOND THE BRAND

Let Familiar Brands Be Seen, Felt and Remembered in New Ways.

We continue to explore the possibilities between brand identity and creative products.

Customization

Create Your Own Cultural Gift Collection

We provide an integrated customization service covering cultural concept development, creative direction, product development, gift box design and production. Collections can be developed around: Festival Culture · City Culture · Museum IP · Intangible Cultural Heritage · Brand Themes · Corporate Gifting From Cultural Concept to Complete Gift Experience. From a cultural idea to a complete gift experience.

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