From Cultural Icons to IPs

Reimagining the Familiar

From Eastern mythology and traditional symbols to Western landmarks and masterpieces, we draw inspiration from iconic cultural imagery, reinterpret its distinctive visual and cultural qualities through contemporary design, and transform it into products made for everyday life. Eastern Cultural IPs Eastern Classics, Contemporary Expressions

BRINGING CULTURAL ICONS TO LIFE

From mythology and traditional symbols to iconic landmarks and works of art, we transform distinctive cultural elements into contemporary IPs and products.

8 Cultural IPs
15+ Product SKUs
10 Product Types
5 Cultural Sources

WUKONG Is Back

Inspired by the legendary Monkey King, we move beyond the familiar image of a battle-ready hero and explore a quieter side of Sun Wukong — captured in a moment of stillness and contemplation, with palms joined.

Here, strength is not only expressed through action, but also through inner resilience and calm.

Product Extensions

Ice Cream

3D Eraser

Fridge Magnet

Ice Cream

3D Eraser

Fridge Magnet

TAOTIE

Inspired by Taotie, a distinctive mythical motif from ancient Chinese culture, we draw from its bold, symmetrical and powerful visual characteristics to create a more approachable contemporary IP.

Product Extensions

Ice Cream

Plush Toy

Ceramic Figurine

Ice Cream

Plush Toy

Ceramic Figurine

CHINESE ZODIAC

The Chinese Zodiac is one of the most enduring symbols of Chinese culture.

Drawing from the distinctive forms and personalities of its twelve animals, we reinterpret these traditional symbols through a playful and contemporary visual language, bringing them from cultural memory into everyday life.

Snake Collection

3D Eraser

Cushion

Insulated Tumbler

Signature Pen

3D Eraser

Cushion

Insulated Tumbler

Signature Pen

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