National Museum of China
Turning National Treasures into Everyday Experiences.
The National Museum of China houses some of the country's most iconic cultural treasures. Through thoughtful product design, we transformed these masterpieces into everyday cultural experiences—bridging history, creativity and modern life.
Featured Collections
National Treasures Collection
Spanning from the Neolithic period to the Qing Dynasty, eight representative artifacts were selected from the museum's collection to tell the story of Chinese civilization. Eight iconic artifacts transformed into a unified collection spanning stationery, desserts and lifestyle products.
3D Cultural-Creative Eraser
3D Cultural-Creative Eraser
Creative Eraser
Creative Eraser
青铜冰鉴
三彩釉陶骆驼载乐俑
3D Cultural-Creative Eraser
3D Cultural-Creative Eraser
Creative Eraser
Creative Eraser
青铜冰鉴
三彩釉陶骆驼载乐俑
Nine-Dragon Nine-Phoenix Crown Collection
Inspired by the museum's celebrated Nine-Dragon Nine-Phoenix Crown, this collection
recreates its intricate craftsmanship through precision multi-color food design. The crown's iconic decorative details are faithfully interpreted in a signature cultural ice cream, demonstrating how museum collections can inspire contemporary product innovation.
Li Jingxun Collection
Inspired by the remarkable artifacts excavated from the tomb of Li Jingxun, this collection extends a single cultural narrative across multiple products.
Ice cream, mousse cakes and artisan chocolates share a unified visual language, creating a complete collection inspired by one extraordinary archaeological discovery.
Beyond Products
Cultural relics can also be experienced through technology.
AI Companion Museum Knowledge Interactive Storytelling